How to find competitor Facebook ads
The Meta Ad Library is free but slow for market-wide research. This guide shows a faster workflow to find competitor ads, identify scaling creatives, and save winners to your swipe file.
1. Start with a competitor or keyword
Search by brand name, Facebook Page ID, or product keyword. ZuckAds indexes active Meta ads continuously so you are not limited to one advertiser at a time like the native Ad Library.
2. Filter by scaling signals
Sort by scaling velocity, runtime, and recency. Long-running ads with rising impressions are usually winners being scaled — not one-week tests.
3. Read AI attributes, not just the creative
ZuckAds extracts 30+ signals per ad: hook type, persona, trigger, objections handled, format, and more. Use these filters to find ads that match your angle instead of guessing from thumbnails.
4. Reveal cloaked landing pages
Many advertisers show compliant pages to reviewers but different funnels to buyers. Use Anti-Cloaker to see the real destination before you model a campaign.
5. Save and monitor
Save ads to collections, run keyword scrapes in the background, and revisit Hottest and Trending feeds hourly so you catch new winners early.